Q：What is the concept of
Minami：It is a "hybrid of a hotel and a camp.
In creating the hotel, we were particular about what kind of experience would be most memorable for us.
For example, a ryokan, Japanese inn, is a place where you can receive the best service with the hospitality “Omotenashi” that Japan prides itself on. With delicious food, hot springs, and other amenities, you can expect the most relaxing experience.
However, if you stay at a number of ryokan, there is not much difference in food and service, so after a couple of years, you will not even know where you stayed and what kind of service you received.
I felt that was not the kind of "memorable experience" I wanted to provide in a hotel.
I don't care if it's not that comfortable, I want to make it more stimulating for the guests who stay at the hotel.
What I arrived at was the idea of “camping.”
For better or worse, camping experiences are memorable. You go shopping on the way there, set up the tent when you get there, and prepare the food. You get together with your friends and family in the great outdoors, and before you know it, it's time for dinner..." "The rice was burnt, but still delicious.”
This is one of the best parts of camping.
It is an experience that can only be gained by doing something together, moving our bodies, rather than passively being served.
However, camping is not always perceived as a "good experience. It is physically exhausting, and depending on the climate, it can be cold or hot.
You may not be able to sleep at all because of the noisy tents next door or insects coming in.... If this is the case, you will be left with nothing but exhaustion, and you will probably feel tired in the car on the way back to your home. Some people may feel like that.
If this is the case, why not combine the good points of a hotel and a camp?
abrAsus Hotel is a hotel where you can experience the real thrill of living in nature while staying in a hotel.